Rod’s “Real People Spots” Earn High Praise from the Wizard of Ads®

March 20, 2013 / Jay Mitchell / Blog

Roy H. Williams (The Wizard of Ads®) reviews testimonial commercials I created for Clearview Eye Clinic as an example of compelling story-telling using real people and real situations.

Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.

Dr. Dan DavidFamily Eye Clinic