Work We’ve Done for Others (preparing to serve you)
Your advertising is an extension of your unique brand. You advertise to make people aware of your business, to create familiarity, leading to confidence and trust, and over time to establish in their minds and hearts a preference for doing business with you.
My job is to make yours the name people think of first and feel the best about doing business with when the occasion arises. Of course, not everyone exposed to your advertising will need what you offer, but chances are they know someone who does. When your advertising impresses them deeply enough to care about you, they’ll remember and recommend you to friends and colleagues who do need what you offer. Isn’t that what word-of-mouth is all about?
Here are some examples of work I’ve done for others, simply to illustrate different approaches that have proved to be successful for them, and perhaps to spark an idea or two. But keep in mind, your business is unique. My role is to to help you uncover and tell the story that is uniquely your own.
Independent American Florists
I was hired to write and produce a message to convey the advantages of working directly with a local florist, instead of calling an aggregator, such as 1-800-Flowers. The florist who commissioned the spot also made it available to other independent florists across the country.
National Furniture Chain (The Healthy Back Store)
Supermarket – Grocery
Eye Care – Cataract and LASIK Surgeon
Eye Care – Optometrists
Jeweler – Jewelry Store
Computer Repair Store
Recruitment/Help Wanted Advertising
Health and Medical Services